Every lead. One inbox.
Answered in minutes.
DealerCRM collects enquiries from Blocket, Finn, Bytbil and your own website into a single workspace, routes them to the right salesperson and tracks every one to a closed deal.
No setup fee · Onboarding in two weeks · Built in Gothenburg
Three modules. One customer record.
Start with lead handling, add online sales and your own website listings when you are ready. Everything shares the same vehicle and customer data.
Leads
A shared inbox for every enquiry, with routing rules, response-time targets and SMS or e-mail replies from one place.
Explore Leads →E-commerce
Let customers reserve or buy a car online with financing, insurance, trade-in and home delivery, signed with BankID or Vipps.
Explore E-commerce →APIs & webhooks
List your stock on your own website with the Vehicle API and receive every lead event as a webhook in your own systems.
Explore the API →From marketplace click to signed deal
Captured
A buyer sends a message on Blocket or Finn, books a test drive on your site or asks for a trade-in value. It lands in DealerCRM within seconds.
Routed
Rules assign the lead by branch, brand, lead type or round-robin. The salesperson is notified by push and SMS.
Answered
Reply by SMS, e-mail or call from the lead card. Templates, vehicle details and the customer's history are one click away.
Won
Move the lead to handled, send an online order link or hand over to your DMS. Response times and conversion show up in reports.
Reply from one card, whatever the channel
Each lead carries the vehicle, the customer's earlier contacts and the full conversation. Your team answers in the channel the customer chose and DealerCRM keeps the thread.
- Two-way SMS and e-mail with delivery receipts
- Response-time targets per branch with escalation
- Trade-in valuation and test-drive booking built in
- Status pipeline: New → Active → Handled → Archived
Sell the car online, not just the enquiry
Embed the DealerCRM checkout on your website or send it as a link from a lead. Customers choose financing, insurance, trade-in and delivery, then sign with BankID in Sweden or Vipps in Norway.
- Reservation fee or full purchase, your choice per vehicle
- Financing and insurance partners of your choosing
- Orders appear as leads, so nothing is handled twice
Your stock on your site. Your leads in your systems.
The Vehicle API serves your inventory with photos, specs and prices for your own website. Stock data is sourced from Wayke in Sweden and Drive in Norway, so it is always as current as your marketplace listings.
Webhooks push every lead event to the endpoint you choose, signed so you can verify the sender.
Open the developer docs{
"id": "evt_8f3a21",
"type": "lead.created",
"created_at": "2026-11-06T13:02:11Z",
"data": {
"lead_id": "ld_19b2c7",
"source": "finn",
"type": "test_drive",
"vehicle": { "registration": "EL48211", "make": "Tesla", "model": "Model Y" },
"customer": { "name": "Ole K. Berg", "phone": "+47 912 34 567" },
"branch_id": "br_oslo_1"
}
}
Built for the Nordic car trade
Local marketplaces, local e-signing, local vehicle registries. One product, tuned for each market.
Sweden
Leads from Blocket, Bytbil and Wayke. Stock data via Wayke. BankID signing, Transportstyrelsen lookups and Swedish financing partners.
Norway
Leads from Finn.no. Stock data via Drive. Vipps and BankID signing, Statens vegvesen lookups and Norwegian financing partners.
See DealerCRM with your own stock
A 30-minute walkthrough with your vehicles and your lead sources. No commitment.